How Does Color Influence Our Perception of Quality?

Good morning, readers!

This is just a super quick post to actually send you to another website!

I recently wrote a piece for Palate Press called “Beauty is in the Eye of the Beholder: How Color Affects the Perception of Quality in Wine”.  This post discusses the current state of research on how color influence sensory perception in wine (and other products, for that matter) and sheds some light into why this happens.

To read this piece, head on over to Palate Press by clicking here!

Enjoy, and please feel free to leave your comments on that post!


Photo By André Karwath [CC-BY-SA-2.5 (], via Wikimedia Commons

Photo By André Karwath [CC-BY-SA-2.5 (], via Wikimedia Commons

What do you think about this topic?