Author: Becca

The Nose Knows: Examining the Differences in Olfactory Perception Between Experts and Novices

Olfactory perception is a key mechanism of wine tasting, as smelling the wine tells one a great many characteristics of a given wine which contribute significantly to the overall wine tasting experience.  Do experts possess greater olfactory perception than novices? …

Determining Consumer Willingness to Pay for Low-Sulfite Wines: What Drives Likelihood of Purchase?

The presence and/or absence of sulfites in wine is a continual hot topic in the wine industry, and one which is still relatively poorly understood among many consumers. Sulfites are used in the winemaking process to act as antioxidants as…