The following is a guest post by Larry Chandler: wine sales and marketing guru! Please see his bio at the end of this post for more information! This is blog post #2 billion on wine marketing. Everybody writes about it.…
Often when we see a study examining alcohol preferences and habits in people, we cannot be certain if the results are based on what the participants want to report due to potential guilt or embarrassment, or if the results are…
The presence and/or absence of sulfites in wine is a continual hot topic in the wine industry, and one which is still relatively poorly understood among many consumers. Sulfites are used in the winemaking process to act as antioxidants as…
Product quality and consumer awareness of that quality has a huge influence on consumption patterns. Companies and advertisers have come up with several methods for increasing product awareness to consumers, the methods by which to inform consumers of quality are…