Tip on reading my reviews: If it’s getting too technical for you in the methods/results, or if you don’t have much time to read through everything, just read the bolded results and skip to the conclusions for a brief summary…
Category: Marketing
Millennial Generation Preferences for Wine: Further Evidence for Developing Effective Marketing Strategies
In the United States, Baby Boomers are still currently the generation that consumes the most wine. However, the younger generation (a.k.a. “Millennials”, “Generation Y”, “Echo Boomers”, or “Nexters”) is continually learning about wine and may one day surpass their parental…
Is Wine Bottle Weight Associated with Wine Quality?
Just looking down the aisle at the wine shop, you all know that there are a lot of different wines to choose from. Most of the time one does not know much about the quality and thus have to make…
Wine Technology of the Future: The Self-Aerating Wine Bottle
In the past couple hundred years or so, there hasn’t been much by way of changes in the shape of the wine bottle. There are established standards for certain types of wine, and established sizes, however, most of what you…