Tag: alcohol consumption

Could Urinary Tartaric Acid Levels Function as a Proxy for Self-Reported Wine Consumption Habits?

One of the major disadvantages to using self-reported alcohol consumption patterns in research studies is that fact that self-reported data may not actually reflect the true nature of individual alcohol consumption rates.  For example, some people may be hesitant to…

Alcohol Preferences and Associated Negative Behaviors in Swiss Men

There are many studies out there examining beverage preference among individuals, frequently as it relates to negative consequences associated with alcohol consumption and as it relates to marketing strategies for advertisements or public health initiatives.  These studies have shown that…

Do Self-Reports on Drinking Motives Reflect Actual Alcohol Consumption in Real-Life Scenarios?

What motivates someone to drink has been linked to the amount of alcohol one typically consumes.  Previously on The Academic Wino, a study was presented that showed people consuming alcohol for “positive” reasons (such as the taste or the health…

Women Prefer Wine and Liquor While Men Prefer Beer: Using an Implicit Measures Approach to Determine Consumer Behavior

Often when we see a study examining alcohol preferences and habits in people, we cannot be certain if the results are based on what the participants want to report due to potential guilt or embarrassment, or if the results are…