Tag: China

Importance of Wine Label Information to Hong Kong Chinese Consumers: Preliminary Data and Implications for Wine Marketing

For the average consumer, the wine label is one of the most important things taken into consideration while on the hunt for a bottle of wine to purchase. With so many choices lining the store aisles, what’s written on the…

EVENT ALERT: Chinese Wine Symposium at U.C. Davis on March 26th

PRESS RELEASE: U.C. DAVIS: “Foodies, wine and beverage industry professionals, and academics will explore the history and modern appreciation of Chinese alcoholic beverages, or “jiu,” at a daylong conference at UC Davis on March 26. “Understanding Jiu: The History and…

China: The Next Leader in the Wine Industry?

A French Bordeaux…an Oregon Pinot…an Argentinean Malbec…a Chinese Merlot? When you think of top wine producing and consuming nations, you think of France, Italy, the United States, etc.  European history is steeped in wine, as is the United States, South…