Often when we see a study examining alcohol preferences and habits in people, we cannot be certain if the results are based on what the participants want to report due to potential guilt or embarrassment, or if the results are…
Tag: consumer behavior
Determining Consumer Willingness to Pay for Low-Sulfite Wines: What Drives Likelihood of Purchase?
The presence and/or absence of sulfites in wine is a continual hot topic in the wine industry, and one which is still relatively poorly understood among many consumers. Sulfites are used in the winemaking process to act as antioxidants as…
Determining Wine Preferences by Olfactory Cues and Aromatic Attributes
“Like” The Academic Wino on Facebook by clicking here! Follow The Academic Wino on Twitter by clicking here! (@TheAcademicWino) Studies on olfactory influences on physiological and neurological responses are not new to science. It has been found that 80% of flavor sensations…
How Expert Opinions Influence Consumer Wine Purchase Behavior: “Not All Publicity is Good Publicity”
Product quality and consumer awareness of that quality has a huge influence on consumption patterns. Companies and advertisers have come up with several methods for increasing product awareness to consumers, the methods by which to inform consumers of quality are…