Tag: global market

Importance of Wine Label Information to Hong Kong Chinese Consumers: Preliminary Data and Implications for Wine Marketing

Photo by Flickr user  Paul Arps (https://www.flickr.com/photos/slapers/5333061044)

For the average consumer, the wine label is one of the most important things taken into consideration while on the hunt for a bottle of wine to purchase. With so many choices lining the store aisles, what’s written on the…

China: The Next Leader in the Wine Industry?

A French Bordeaux…an Oregon Pinot…an Argentinean Malbec…a Chinese Merlot? When you think of top wine producing and consuming nations, you think of France, Italy, the United States, etc.  European history is steeped in wine, as is the United States, South…