There are a lot of factors that can influence the way wine tastes to someone. From the lighting in the room, to the music you’re listening to, to what you’re eating, or to how you generally feel that day, there…
Many studies related to consumer choice in wine rely on self-reported level of understanding and knowledge of wine. I’ve included many of those kinds of studies here on this blog—here are just a few examples of studies that utilized self-reported…
The effect of music on one’s psychological behavior has been studied over and over again throughout the scientific literature. The study of music and wine as a subset is also a popular topic, one of which has seen its fair…
It has been well documented that mood is affected in part by the endocannaboid system in both animals and humans. Specifically, levels of various endocannaboids (ECs) and their receptors have been directly implicated in mental health conditions such as anxiety…