Consumer wine preference is an oft-studied topic, as understanding wine preference is paramount in determining how to market and sell any given wine. It can also help wine marketers not only observe what consumers like, but also how these preferences…
**PERSONAL NOTE: My apologies for the long delay between posts lately. My baby and my other paid assignments have been keeping me busier than ever! Thank you for your patience! Hope to post more frequently again in the near future!…
Hello readers! I am currently on my maternity leave spending some quality time (and little sleep) with my brand new son! Enjoy this guest post from today’s featured author! About Deborah: For the last ten years Deborah Parker Wong,…
It’s very difficult, if not impossible, for one single person to thoroughly review every single piece of peer reviewed literature related to wine that is published every day. This Wine Literature Review Lightning Round series presents three new papers (within the past…