It is no surprise that with wine consumption rising throughout the United States and globally, wine tourism is also rising. In 2016, according to data from Wine Institute, Americans consumed 2.94 gallons of wine per capita, adding to a total…
by Becca • • Comments Off on FIELD TRIPS: EXPLORING DO MONTSANT IN SPAIN – My latest piece for The Alcohol Professor
Disclosure: The author was invited to a paid press trip to DO Montsant in Spain. The contents of this article were not influenced by DO Montsant. Despite being a relatively young appellation, the area of DO Montsant has been involved in winemaking…
Food, and in particular, wine tourism is a fast-growing industry in the United States as well as internationally. In 2015, the World Travel Monitor found that the US was the second outbound travel market for short trips and the largest…
by Becca • • Comments Off on Factors Influencing Wine Tourism: A North Carolina Regional Case Study
Wine tourism is a fast-growing industry, with many established and especially developing wine regions seeing an influx of visitors and associated increases in tourism revenues. Wine tourism is very helpful for individual wineries to sell their wines directly to the…