Predicting the price of wine futures and determining exactly how much wine to allocate for futures and how much for retail is a very complicated beast. A new study by researchers at Syracuse University in New York and accepted into…
The following is a guest post by Larry Chandler: wine sales and marketing guru! Please see his bio at the end of this post for more information! This is blog post #2 billion on wine marketing. Everybody writes about it.…
“One bad wine in the valley is bad for every winery in the valley. One good wine in the valley is good for everyone.” –Robert Mondavi Leading in to the article presented today (Yang et al. 2012) was the above…