Tag: wine marketing

Wine Literature Review Lightning Round: 15th Edition

It’s very difficult, if not impossible, for one single person to thoroughly review every single piece of peer reviewed literature related to wine that is published every day. This Wine Literature Review Lightning Round series presents three new papers (within the past year or…

Factors Influencing Wine Tourism: A North Carolina Regional Case Study

Wine tourism is a fast-growing industry, with many established and especially developing wine regions seeing an influx of visitors and associated increases in tourism revenues. Wine tourism is very helpful for individual wineries to sell their wines directly to the…