Tag: wine marketing

Factors Influencing Wine Tourism: A North Carolina Regional Case Study

Photo by Flickr user Roderick Eime

Wine tourism is a fast-growing industry, with many established and especially developing wine regions seeing an influx of visitors and associated increases in tourism revenues. Wine tourism is very helpful for individual wineries to sell their wines directly to the…

Importance of Wine Label Information to Hong Kong Chinese Consumers: Preliminary Data and Implications for Wine Marketing

Photo by Flickr user  Paul Arps (https://www.flickr.com/photos/slapers/5333061044)

For the average consumer, the wine label is one of the most important things taken into consideration while on the hunt for a bottle of wine to purchase. With so many choices lining the store aisles, what’s written on the…