A recent Wine Market Council survey found that about 40% of the 240 million adults in the United States consume wine. Within this 40%, they found that 33% of wine drinkers are considered to be high frequency wine consumers, meaning…
For the average consumer, the wine label is one of the most important things taken into consideration while on the hunt for a bottle of wine to purchase. With so many choices lining the store aisles, what’s written on the…
Sulfur dioxide has been used for many years as an antioxidant and antimicrobial agent in wine and most other food and beverage products. Despite that only about 1% of the population has a true allergy to sulfites, there seems to…
The following is a guest post by Larry Chandler: wine sales and marketing guru! Please see his bio at the end of this post for more information! This is blog post #2 billion on wine marketing. Everybody writes about it.…