Tag: wine preference

Importance of Wine Label Information to Hong Kong Chinese Consumers: Preliminary Data and Implications for Wine Marketing

Photo by Flickr user  Paul Arps (https://www.flickr.com/photos/slapers/5333061044)

For the average consumer, the wine label is one of the most important things taken into consideration while on the hunt for a bottle of wine to purchase. With so many choices lining the store aisles, what’s written on the…