Tag: wine preference

Wine Literature Review Lightning Round: 17th Edition

It’s very difficult, if not impossible, for one single person to thoroughly review every single piece of peer reviewed literature related to wine that is published every day. This Wine Literature Review Lightning Round series presents three new papers (within the past year or…

The Relationship Between Sensory Characteristics and Emotion in Consumer Wine Preferences

Consumer wine preference is an oft-studied topic, as understanding wine preference is paramount in determining how to market and sell any given wine.  It can also help wine marketers not only observe what consumers like, but also how these preferences…