Month: March 2015

Importance of Wine Label Information to Hong Kong Chinese Consumers: Preliminary Data and Implications for Wine Marketing

For the average consumer, the wine label is one of the most important things taken into consideration while on the hunt for a bottle of wine to purchase. With so many choices lining the store aisles, what’s written on the…

EVENT ALERT: Chinese Wine Symposium at U.C. Davis on March 26th

PRESS RELEASE: U.C. DAVIS: “Foodies, wine and beverage industry professionals, and academics will explore the history and modern appreciation of Chinese alcoholic beverages, or “jiu,” at a daylong conference at UC Davis on March 26. “Understanding Jiu: The History and…