Food, and in particular, wine tourism is a fast-growing industry in the United States as well as internationally. In 2015, the World Travel Monitor found that the US was the second outbound travel market for short trips and the largest…
by Becca • • Comments Off on How Wine Labels Influence Purchase Decisions Using Eye-Tracking Technology
With countless bottles to choose from while shopping for wine, and without the ability of the winery to have their products sampled prior to purchase (most of the time anyway), the label on the bottle is the last hurrah, if…