Category: Marketing

What is Cork Taint? And Does the Average Wine Consumer Notice or Care?: My Latest Piece on The Alcohol Professor

Despite technological innovations in wine bottle closure systems, natural cork remains the most used closure in the business. It’s also the closure that most consumers associate with “tradition” in wine. Additionally, as you may have read recently, a newer survey…

Wine Literature Review Lightning Round: 15th Edition

It’s very difficult, if not impossible, for one single person to thoroughly review every single piece of peer reviewed literature related to wine that is published every day. This Wine Literature Review Lightning Round series presents three new papers (within the past year or…