In the United States, Baby Boomers are still currently the generation that consumes the most wine. However, the younger generation (a.k.a. “Millennials”, “Generation Y”, “Echo Boomers”, or “Nexters”) is continually learning about wine and may one day surpass their parental…
Tag: Gen Y
Millennials: Are Their Wine Preferences Globally Generalizable?
Millennials, otherwise known as Generation Y, currently are the largest consumer group in United States history. It is within the United States that market research first found that Millennials, as they reach legal drinking age, have become increasingly interested in…
Millennials: The Flashier the Label, the Better the Wine!
While walking along the aisles of a wine shop or the wine section of the grocery store, one is exposed to hundreds of different kinds of wines. As a result of this continually growing sector, wineries must figure out a…