A recent Wine Market Council survey found that about 40% of the 240 million adults in the United States consume wine. Within this 40%, they found that 33% of wine drinkers are considered to be high frequency wine consumers, meaning…
Predicting the price of wine futures and determining exactly how much wine to allocate for futures and how much for retail is a very complicated beast. A new study by researchers at Syracuse University in New York and accepted into…
by Becca • • Comments Off on Importance of Wine Label Information to Hong Kong Chinese Consumers: Preliminary Data and Implications for Wine Marketing
For the average consumer, the wine label is one of the most important things taken into consideration while on the hunt for a bottle of wine to purchase. With so many choices lining the store aisles, what’s written on the…
by Becca • • Comments Off on What Motivates You to Drink?: Comparing Reasons For Drinking with Problem Drinking in Australian Adults
In July of last year, The Academic Wino covered a paper that examined the perceived healthiness of wine, and whether or not that perception led to an increase in wine consumption frequency and an increase in willingness to pay for…