Tag: marketing

Importance of Wine Label Information to Hong Kong Chinese Consumers: Preliminary Data and Implications for Wine Marketing

For the average consumer, the wine label is one of the most important things taken into consideration while on the hunt for a bottle of wine to purchase. With so many choices lining the store aisles, what’s written on the…

What Motivates You to Drink?: Comparing Reasons For Drinking with Problem Drinking in Australian Adults

In July of last year, The Academic Wino covered a paper that examined the perceived healthiness of wine, and whether or not that perception led to an increase in wine consumption frequency and an increase in willingness to pay for…