Tag Archive for millennials

Book Review: Rock and Vine: Next Generation Changemakers in America’s Wine Country

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It is well known throughout the wine world the names of the Godfathers of American wine and those that helped establish, grow, and immortalize American wine throughout history.  Well, what about now?  To whom have our wine forefathers/mothers passed the…

Women Prefer Wine and Liquor While Men Prefer Beer: Using an Implicit Measures Approach to Determine Consumer Behavior

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Often when we see a study examining alcohol preferences and habits in people, we cannot be certain if the results are based on what the participants want to report due to potential guilt or embarrassment, or if the results are…