Tag: millennials

Women Prefer Wine and Liquor While Men Prefer Beer: Using an Implicit Measures Approach to Determine Consumer Behavior

Photo by batrax: http://farm1.staticflickr.com/24/92549990_37387f7ca0.jpg

Often when we see a study examining alcohol preferences and habits in people, we cannot be certain if the results are based on what the participants want to report due to potential guilt or embarrassment, or if the results are…