What images come to mind when you think of Champagne? How about another sparkling wine like Cava, Prosecco, or Franciacorta? To many, thoughts of celebration special occasions come to mind, though depending on whom you talk to and where, the…
Tag: millennials
Book Review: Rock and Vine: Next Generation Changemakers in America’s Wine Country
Women Prefer Wine and Liquor While Men Prefer Beer: Using an Implicit Measures Approach to Determine Consumer Behavior
Millennial Generation Preferences for Wine: Further Evidence for Developing Effective Marketing Strategies
In the United States, Baby Boomers are still currently the generation that consumes the most wine. However, the younger generation (a.k.a. “Millennials”, “Generation Y”, “Echo Boomers”, or “Nexters”) is continually learning about wine and may one day surpass their parental…