Tag Archive for millennials

Millennial Generation Preferences for Wine: Further Evidence for Developing Effective Marketing Strategies

In the United States, Baby Boomers are still currently the generation that consumes the most wine.  However, the younger generation (a.k.a. “Millennials”, “Generation Y”, “Echo Boomers”, or “Nexters”) is continually learning about wine and may one day surpass their parental…