As most of you are aware, there is a growing movement toward more sustainable practices in many industries; the wine industry included. In a world of uncertainty linked to a changing climate, many growers and producers are trying to adopt…
So, you want to buy a bottle of wine. You walk into the wine shop, grocery store, or wherever wine is sold where you live and observe the selection. More often than not, you’re met with aisle upon aisle of…
A recent Wine Market Council survey found that about 40% of the 240 million adults in the United States consume wine. Within this 40%, they found that 33% of wine drinkers are considered to be high frequency wine consumers, meaning…
by Becca • • Comments Off on Importance of Wine Label Information to Hong Kong Chinese Consumers: Preliminary Data and Implications for Wine Marketing
For the average consumer, the wine label is one of the most important things taken into consideration while on the hunt for a bottle of wine to purchase. With so many choices lining the store aisles, what’s written on the…