Hello, readers! I’m going to diverge from my usual m.o and present today a slightly older study than I usually do. Instead of being published in the last year, this one was published in 2017. Why? Well, I’m in the…
Recent health trends have contributed to the increase in the interest in and demand for low- and no-alcohol beverages. Historically, the stigma of low- and no-alcohol beverages hasn’t been the most positive, though with health-conscious movements driving much of this…
by Becca • • Comments Off on Isolation Booths, Immersive Technology, and Wine Bars: How Does Environment Influence Consumer Wine Preference?
Often in research settings, you want to control for as many variables as possible, and rightfully so, for statistical purposes. For example, in experiments involving tasting of wine, participants might be placed in isolation booths with minimal external stimuli present…