Many studies related to consumer choice in wine rely on self-reported level of understanding and knowledge of wine. I’ve included many of those kinds of studies here on this blog—here are just a few examples of studies that utilized self-reported…
You see it often in wine tasting notes: “the wine is complex”, or something along those lines. But what does “complexity” in wine mean? Is it complex because of the number of compounds contributing to the flavors/aromas and structure of…
by Becca • • Comments Off on The Relationship Between Sensory Characteristics and Emotion in Consumer Wine Preferences
Consumer wine preference is an oft-studied topic, as understanding wine preference is paramount in determining how to market and sell any given wine. It can also help wine marketers not only observe what consumers like, but also how these preferences…
The concept of wine and food pairing is one that is well ingrained in many people’s minds: red wine with red meat, white wine with fish, etc. The idea is that the complexities of a specific wine will complement best…