A side note before we launch into today’s review: Today’s post marks the 50th review of current scientific research related to wine on The Academic Wino! It’s the 71st post overall, but 50th major study review! Seems hard to believe…
Tag: consumer behavior
Millennials: Are Their Wine Preferences Globally Generalizable?
Millennials, otherwise known as Generation Y, currently are the largest consumer group in United States history. It is within the United States that market research first found that Millennials, as they reach legal drinking age, have become increasingly interested in…
Does Perceived Healthiness of Wine Increase Frequency of Consumption?
As a result of the obesity epidemic, people are starting to take notice and be more aware of the healthiness of the foods they consume on a daily basis. Studies have found that foods that consumers perceive as healthy will…
What’s in a label? The Importance of Back Label Information on Wine Purchase Intention
You’re at the grocery store. You’re staring mindlessly into the wine aisle looking for a bottle for that special anniversary dinner you’ll be preparing later that night. There is no one there to give you a recommendation and there are…