How a winery chooses to close a bottle of wine depends on a variety of factors, from function to consumer perception/marketing. While natural cork closures are the more traditional choice, there has been a lot of technological advancement in the…
Many studies related to consumer choice in wine rely on self-reported level of understanding and knowledge of wine. I’ve included many of those kinds of studies here on this blog—here are just a few examples of studies that utilized self-reported…
The concept of wine and food pairing is one that is well ingrained in many people’s minds: red wine with red meat, white wine with fish, etc. The idea is that the complexities of a specific wine will complement best…
Social media is more or less taking over (or running?) the world at this point! Well, while that statement might not be EXACTLY true, it is certainly a highly effective communication tool used by individuals and businesses all over the…