Product quality and consumer awareness of that quality has a huge influence on consumption patterns. Companies and advertisers have come up with several methods for increasing product awareness to consumers, the methods by which to inform consumers of quality are…
Tag: wine
Millennial Generation Preferences for Wine: Further Evidence for Developing Effective Marketing Strategies
In the United States, Baby Boomers are still currently the generation that consumes the most wine. However, the younger generation (a.k.a. “Millennials”, “Generation Y”, “Echo Boomers”, or “Nexters”) is continually learning about wine and may one day surpass their parental…
Environmental Context Determines Self-Administered Alcohol Consumption Rates in Rats
Clinical research indicates that environmental context plays a very important role in altering individual responsiveness to addictive drugs. For example, traumatic life experiences have been shown to be associated with the development of a drug addiction, or a relapse back…
Wine Preferences are Dictated by Past Alcohol Consumption Patterns
For nearly 30 years, research has suggested that there is a learning curve of wine preferences, starting off with new wine drinkers consuming sweeter wines and lower alcohol white wines, and eventually moving toward more complex red wines. More current…