For nearly 30 years, research has suggested that there is a learning curve of wine preferences, starting off with new wine drinkers consuming sweeter wines and lower alcohol white wines, and eventually moving toward more complex red wines. More current…
Category: Marketing
Millennials: Are Their Wine Preferences Globally Generalizable?
Millennials, otherwise known as Generation Y, currently are the largest consumer group in United States history. It is within the United States that market research first found that Millennials, as they reach legal drinking age, have become increasingly interested in…
Millennials: The Flashier the Label, the Better the Wine!
While walking along the aisles of a wine shop or the wine section of the grocery store, one is exposed to hundreds of different kinds of wines. As a result of this continually growing sector, wineries must figure out a…
What’s in a label? The Importance of Back Label Information on Wine Purchase Intention
You’re at the grocery store. You’re staring mindlessly into the wine aisle looking for a bottle for that special anniversary dinner you’ll be preparing later that night. There is no one there to give you a recommendation and there are…